Sunday, March 15, 2009

Embarrassed to be in auto management

When I see ads touting 35 or 40 miles per gallon, I have to wonder who would say proudly, head held high, "I'm in upper management of a car company, and we've just increased fuel efficiency by five miles per gallon!" Do they seriously think that is exciting, note worthy, something to write home about?

Give me 100 miles per gallon. Then I'll cheer. Give me 100 miles per gallon at $20,000 and I'll buy a car today. I think you'd see a stampede. Even at $30,000 you'd be doing well. You probably wouldn't keep up with demand. But make it $20,000 and 100 miles per gallon and you'll turn the industry on its head.

http://www.motherearthnews.com/Green-Transportation/2008-08-01/MAX-100-MPG-Car.aspx

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